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Recesstime Sports Leagues

Art Direction / Strategy / Animation / Web Development / Production

Remember when that bell rang and you ran like hell to get outside to kick that red ball? Well, our clients over at Recesstime Sports Leagues did and have used that childhood love of playground sports to create unique adult sports leagues dedicated to having fun and meeting people. Incubate was brought in at the forefront to help develop the brand. Conceptually, we developed this brand to represent the anti-sport, un-country club aesthetic with a nod to the beer drinking after-parties. Since the initial logo development, we have created sub-sport logos, a website, collateral, print and online advertising. The collaboration continues today as more and more people join the playground battles.