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Oregon Public Broadcasting

Art Direction / Animation / Production

Oregon Public Broadcasting asked Incubate to create a broadcast identity kit that reflected the television station’s new branding. To support a station-for-thinkers effort, we created graphics that were on one hand, sophisticated and smart, while on the other, light and fun (very Oregonian). The project evolved into an entire broadcast vocabulary stretching from promotional TV spots to a variety of animated branding elements. We continue our partnership with OPB, creating new elements for thinkers.