• adidas
• Avista Utilities
• Cranbrook Academy of Art
• EA - Electronic Arts
• Defyance Clothing
• Fuzzball
• Nau
• Nike Cycling
• Nike Retail Network
• Oregon Public Broadcasting
• PNCA
• Razorfish
• Recesstime Sports Leagues

NikeCycling

Art Direction / Animation / Web Development / Production

Initially Nike came to us, ("us" being the collaborative forces of Incubate and Weights&Pulleys), to design a product catalog to debut their new cycling gear. Never satisfied with the status quo, we rethought the traditional brochure and presented Nike with the idea of creating a catalog within a patch kit, with hopes that it would get thrown in the bike bag, not the garbage bag. The patch kit contained everything needed to repair that pesky flat and find good-looking product to do it in. These kits were handed out at cycling events and poly-bagged with a number of cycling magazines across the US. With the success of the patch kit, we were asked to continue the look and feel of the patch kit into a redesigned website and a series of print ads to round out the campaign.