• adidas
• Avista Utilities
• Cranbrook Academy of Art
• EA - Electronic Arts
• Defyance Clothing
• Fuzzball
• Nau
• Nike Cycling
• Nike Retail Network
• Oregon Public Broadcasting
• PNCA
• Razorfish
• Recesstime Sports Leagues

Defyance

Art Direction / Photography Direction / Writing / Production

Defyance clothing is a combing of the unlike. A blend of high-fashion boldness and performance fabrics, resulting in designs that are simple, modest, condition adapting, and clean but unexpected. Starting off in mid 2009, Incubate began collaborating with Defyance on the creation and development of their brand positioning/strategy, identity collateral and web presence. Since then Incubate and Defyance have collaborated on a number of projects including the creation and development of their sales kits, lookbooks, product naming and descriptions, lifestyle and product photography, product sales tags, retailer store signage, and the design and development of a robust e-commerce website, all in support of the inaugural launch of their 2009 Winter/Holiday Collection. Since then, Incubate continues to work with Defyance and is eager to show of the product materials for the upcoming collections. Be sure to check back often to see updates to their portfolio.

Click here to visit their site.

*Shout outs to our amazing web developers over at Flying-Saucer, and the stunning photograhy of Chad Boutin.